Rules on Advertisement in Malaysia
Advertisement plays an important role in a business activity as it is one of the effective way in marketing strategy. It is important for the seller to provide information on the products or services advertised, its benefit to the consumer and it also help the prospective buyer to make price comp...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1096/1/FH03-FUHA-18-12649.pdf http://eprints.unisza.edu.my/1096/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |
| Summary: | Advertisement plays an important role in a business activity as it is one of the effective way in
marketing strategy. It is important for the seller to provide information on the products or
services advertised, its benefit to the consumer and it also help the prospective buyer to make
price comparison on the products or services provided by the seller. The advertisement here
does not only confine the traditional method of advertising like newspaper and radio, but it also
covers Internet advertisement such as Facebook, WeeChat, Instagram and other social media.
It became an issue when the advertisement sometime offensive, involve sexual exploitation or
even false information was given. It is seems that nobody regulate the advertisement since it is invitation to treat in contract law. Thus, the researchers lay down certain rules and regulations
in Malaysia which deals with advertisement. Certain specific sections or rule were also
highlighted in the discussion. However, eventhough the regulations were quite extensive, the
enforcement still left as a big question when it comes to practice. |
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