Rules on Advertisement in Malaysia

• Main Authors: Farhanim, Abdullah Asuhaimi, Nur Amani, Pauzai, Khairun-Nisaa, Asari, Mohd Lotpi, Mohd Yusob
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: K Law (General)
• Online Access: http://eprints.unisza.edu.my/1096/1/FH03-FUHA-18-12649.pdf; http://eprints.unisza.edu.my/1096/
• Institution: Universiti Sultan Zainal Abidin

Advertisement plays an important role in a business activity as it is one of the effective way in marketing strategy. It is important for the seller to provide information on the products or services advertised, its benefit to the consumer and it also help the prospective buyer to make price comp...