Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English English English |
| Published: |
Penerbit UniSZA
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/3425/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3425/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3425/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3425/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English English English |