Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?

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Bibliographic Details
Main Authors:	Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri, Wan Ismail, Wan Zulqurnain, Othman, Aida, Ibrahim, Dr. Nor Asmahani
Format:	Book Section
Language:	English English English
Published:	Penerbit UniSZA 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/3425/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3425/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3425/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3425/
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Institution:	Universiti Sultan Zainal Abidin
Language:	English English English

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