Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?

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Bibliographic Details
Main Authors:	Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri, Wan Ismail, Wan Zulqurnain, Othman, Aida, Ibrahim, Dr. Nor Asmahani
Format:	Book Section
Language:	English English English
Published:	Penerbit UniSZA 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.unisza.edu.my/3425/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3425/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3425/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3425/
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Institution:	Universiti Sultan Zainal Abidin
Language:	English English English

id	my-unisza-ir.3425
record_format	eprints
spelling	my-unisza-ir.34252022-01-09T07:04:13Z http://eprints.unisza.edu.my/3425/ Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry? Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri Wan Ismail, Wan Zulqurnain Othman, Aida Ibrahim, Dr. Nor Asmahani HD28 Management. Industrial Management Penerbit UniSZA 2016 Book Section NonPeerReviewed text en http://eprints.unisza.edu.my/3425/1/FH05-FESP-18-12367.pdf text en http://eprints.unisza.edu.my/3425/2/FH05-FESP-18-12368.pdf text en http://eprints.unisza.edu.my/3425/3/FH05-FESP-18-12369.pdf Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri and Wan Ismail, Wan Zulqurnain and Othman, Aida and Ibrahim, Dr. Nor Asmahani (2016) Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry? In: Creating and Enhancing Service Organizations: Issues and Research Agenda in Malaysia. Penerbit UniSZA, pp. 31-40. ISBN 978-967-0899-34-3
institution	Universiti Sultan Zainal Abidin
building	UNISZA Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sultan Zainal Abidin
content_source	UNISZA Institutional Repository
url_provider	https://eprints.unisza.edu.my/
language	English English English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri Wan Ismail, Wan Zulqurnain Othman, Aida Ibrahim, Dr. Nor Asmahani Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
format	Book Section
author	Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri Wan Ismail, Wan Zulqurnain Othman, Aida Ibrahim, Dr. Nor Asmahani
author_facet	Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri Wan Ismail, Wan Zulqurnain Othman, Aida Ibrahim, Dr. Nor Asmahani
author_sort	Abd. GhaniAbd. Ghani, Prof. Madya Dr. Mazuri
title	Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_short	Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_full	Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_fullStr	Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_full_unstemmed	Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?
title_sort	relationship marketing: why does it matter to marketing effectiveness in the hotel industry?
publisher	Penerbit UniSZA
publishDate	2016
url	http://eprints.unisza.edu.my/3425/1/FH05-FESP-18-12367.pdf http://eprints.unisza.edu.my/3425/2/FH05-FESP-18-12368.pdf http://eprints.unisza.edu.my/3425/3/FH05-FESP-18-12369.pdf http://eprints.unisza.edu.my/3425/
_version_	1724079265736032256

Relationship Marketing: Why Does It Matter to Marketing Effectiveness in the Hotel Industry?

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