The effect of E-CRM features on customers satisfaction for airline e-ticket services in Malaysia

• Main Authors: Ismail, Nor Alina, Hussin, Husnayati
• Format: Conference or Workshop Item
• Language: English; English
• Published: The Institute of Electrical and Electronics Engineers, Inc. 2016
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/55493/1/55493_The%20Effect%20of%20E-CRM%20features%20on%20Customers.pdf; http://irep.iium.edu.my/55493/2/55493_The%20Effect%20of%20E-CRM%20features%20on%20Customers_SCOPUS.pdf; http://irep.iium.edu.my/55493/; http://ieeexplore.ieee.org/document/7814927/
• Institution: Universiti Islam Antarabangsa Malaysia

Recently, the use of technology is growing fast and most of industries apply technology in their business including Airline Industry. The improvement of technology world has forced airline companies into hard competition among them. E-ticket help to ease the process of online transaction between...