Perception on E-CRM features for airline websites in Malaysia: some empirical evidence
Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Institute for Strategic and Sustainable Accounting Development (ISSAD), School of Accountancy, Universiti Utara Malaysia, UUM Sintok, Kedah, Malaysia
2015
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57404/1/57404_Perception%20on%20E-CRM.pdf http://irep.iium.edu.my/57404/ http://icoec.my/download/icoec_2015/05_ICoEC2015_Nor%20Alina%20Ismail.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Islam Antarabangsa Malaysia |
| Language: | English |