Consumers’ preference towards food truck business: a case study in Penang / Suria Sulaiman ... [et al.]
The food truck business in the food and beverage industry is notably a highly competitive field. It is the most convenient food service and offers a variety of common local food. However, being able to fulfill customer expectations and demands becomes the most essential element to sustain growth and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/66081/1/66081.pdf https://ir.uitm.edu.my/id/eprint/66081/ https://aej.uitm.edu.my/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |