Consumers’ preference towards food truck business: a case study in Penang / Suria Sulaiman ... [et al.]

• Main Authors: Nik Mohd Nor, Nik Mohd Shahril, Ab Rashid, Putri Dahlia, Azren, Muhamad Hafiz
• Format: Article
• Language: English
• Published: 2021
• Online Access: https://ir.uitm.edu.my/id/eprint/66081/1/66081.pdf; https://ir.uitm.edu.my/id/eprint/66081/; https://aej.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The food truck business in the food and beverage industry is notably a highly competitive field. It is the most convenient food service and offers a variety of common local food. However, being able to fulfill customer expectations and demands becomes the most essential element to sustain growth and...