The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-en...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Universiti Malaysia Sarawak
2020
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25240/ http://www.ijbs.unimas.my/images/repository/pdf/Vol21-no1-paper19.pdf |
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| Institution: | Universiti Malaya |