Guidelines for designing green products considering customers' cultural preferences

Guidelines for designing green products considering customers' cultural preferences

The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences....

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Bibliographic Details
Main Authors: Ghazali, Ihwan, Abdul-Rashid, Salwa Hanim, Md Dawal, Siti Zawiah, Huda, Nurul, Shariff, Amir Husni Mohd, Herawan, Safarudin Gazali, Ho, Fu Haw, Sakundarini, Novita
Format: Article
Published: MDPI 2021
Subjects:
GE Environmental Sciences
T Technology (General)
Online Access:http://eprints.um.edu.my/34067/
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Institution: Universiti Malaya

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http://eprints.um.edu.my/34067/

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