Guidelines for designing green products considering customers' cultural preferences
The increasing customer awareness of environmental sustainability during the last decade has had an influence on many manufacturers to produce green products. However, issues arise regarding the actual preferences of customers for green products, which often differ depending on cultural influences....
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Main Authors: | , , , , , , , |
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Format: | Article |
Published: |
MDPI
2021
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Subjects: | |
Online Access: | http://eprints.um.edu.my/34067/ |
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Institution: | Universiti Malaya |