Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.

Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independen...

Full description

Saved in:
Bibliographic Details
Main Authors: Naila Aaijaz, Mohamed Dahlan Ibrahim
Format: Conference or Workshop Item
Language:English
Published: 2009
Online Access:http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf
http://discol.umk.edu.my/id/eprint/8896/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaysia Kelantan
Language: English
Description
Summary:Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002).