Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.

Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independen...

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Main Authors:	Naila Aaijaz, Mohamed Dahlan Ibrahim
Format:	Conference or Workshop Item
Language:	English
Published:	2009
Online Access:	http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf http://discol.umk.edu.my/id/eprint/8896/
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Institution:	Universiti Malaysia Kelantan
Language:	English

id	my.umk.eprints.8896
record_format	eprints
spelling	my.umk.eprints.88962022-05-27T05:06:18Z http://discol.umk.edu.my/id/eprint/8896/ Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship. Naila Aaijaz Mohamed Dahlan Ibrahim Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002). 2009-08 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf Naila Aaijaz and Mohamed Dahlan Ibrahim (2009) Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship. In: 13th MACFEA Seminar on “Strengthening Consumer Power”, 04-05 Ogos 2009, Concorde Hotel, Shah Alam, Selangor.. (Unpublished)
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
language	English
description	Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independent businesses and entrepreneurial ventures focused towards green consumers. In food products, the environmental friendly food is termed as “Organic” food and is considered healthy (Chinnici et. al, 2002).
format	Conference or Workshop Item
author	Naila Aaijaz Mohamed Dahlan Ibrahim
spellingShingle	Naila Aaijaz Mohamed Dahlan Ibrahim Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
author_facet	Naila Aaijaz Mohamed Dahlan Ibrahim
author_sort	Naila Aaijaz
title	Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_short	Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_full	Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_fullStr	Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_full_unstemmed	Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
title_sort	green consumers: a growing market for sme’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
publishDate	2009
url	http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf http://discol.umk.edu.my/id/eprint/8896/
_version_	1763304029031497728

Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.

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