Green Consumers: a growing market for SME’s and a paradigm shift from eco-entrepreneurship to social entrepreneurship.
Every entrepreneur and marketer knows that material goods and services serve multiple purposes to consumers. Purpose is to satisfy basic needs such as subsistence and protection. In the last two decades consumers have become more environment and health conscious. The trend has led to more independen...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Online Access: | http://discol.umk.edu.my/id/eprint/8896/1/Green%20consumers.pdf http://discol.umk.edu.my/id/eprint/8896/ |
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| Institution: | Universiti Malaysia Kelantan |
| Language: | English |