The cultural values of Malaysian consumers

• Main Authors: Syed Azizi Wafa, Oswald Aisat Igau, Roszehan Idrus
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2017
• Subjects: HC10-1085 Economic history and conditions
• Online Access: https://eprints.ums.edu.my/id/eprint/30773/1/The%20cultural%20values%20of%20Malaysian%20consumers.pdf; https://eprints.ums.edu.my/id/eprint/30773/2/The%20cultural%20values%20of%20Malaysian%20consumers1.pdf; https://eprints.ums.edu.my/id/eprint/30773/; https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/1271; https://doi.org/10.51200/jaaab.v0i0.1271
• Institution: Universiti Malaysia Sabah

Very few studies have been conducted in Malaysia to comprehensively focus on the Malaysian culture as a whole. The few studies that have been done attempted to look at the differences in values between the Malays, Chinese and Indians. This study attempts to study the Malaysian culture as a whole and...