The cultural values of Malaysian consumers

• Main Authors: Syed Azizi Wafa, Oswald Aisat Igau, Roszehan Idrus
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2017
• Subjects: HC10-1085 Economic history and conditions
• Online Access: https://eprints.ums.edu.my/id/eprint/30773/1/The%20cultural%20values%20of%20Malaysian%20consumers.pdf; https://eprints.ums.edu.my/id/eprint/30773/2/The%20cultural%20values%20of%20Malaysian%20consumers1.pdf; https://eprints.ums.edu.my/id/eprint/30773/; https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/1271; https://doi.org/10.51200/jaaab.v0i0.1271
• Institution: Universiti Malaysia Sabah

Very few studies have been conducted in Malaysia to comprehensively focus on the Malaysian culture as a whole. The few studies that have been done attempted to look at the differences in values between the Malays, Chinese and Indians. This study attempts to study the Malaysian culture as a whole and try to classify them according to the cultural values classification provided by previous researchers. The six values proposed are divided into six categories of values; theoretical value, economic value, aesthetic value, social value, political value and religious value. A total of 662 respondents chosen through snowball sampling method were surveyed in the study. The results indicated that a higher percentage of Malaysians as a whole have high scores for religious value as well as political values. A higher percentage of Malaysians have low scores for theoretical and aesthetic values while the percentages are quite similar for high and low scores for economic value, and social value. The regression analyses showed that demography have significant relationships with all dimensions of cultural values with the highest r2 at 0.16 for religious values. The results of this research do support previous studies on cultural values in the region. Results confirmed that, human resource strategy is significant to knowledge process (acquisition, conversion, application, protection) in the Malaysian electrical and electronics firms. Based on the results, the HR strategy adopted by a firm has a significant effect and can be a strong predictor of the knowledge. Some guidelines are suggested for top management and decision makers in electrical and electronics firms on how to encourage the application of human resource strategy that enhances the level of knowledge and skills, besides developing appropriate behavior. Eventually, management and decision makers would identify the necessary steps on how to encourage and generate knowledge in their organizations.