The cultural values of Malaysian consumers
Very few studies have been conducted in Malaysia to comprehensively focus on the Malaysian culture as a whole. The few studies that have been done attempted to look at the differences in values between the Malays, Chinese and Indians. This study attempts to study the Malaysian culture as a whole and...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2017
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30773/1/The%20cultural%20values%20of%20Malaysian%20consumers.pdf https://eprints.ums.edu.my/id/eprint/30773/2/The%20cultural%20values%20of%20Malaysian%20consumers1.pdf https://eprints.ums.edu.my/id/eprint/30773/ https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/1271 https://doi.org/10.51200/jaaab.v0i0.1271 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Sabah |
| Language: | English English |