Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy
Purpose: Brand relationship is an emerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority. Present research aims to evaluate...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
y Human Resource Management Academic Research Society
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35605/1/brand-1.pdf http://ir.unimas.my/id/eprint/35605/ http://dx.doi.org/10.6007/IJARBSS/v11-i14/8576 http://dx.doi.org/10.6007/IJARBSS/v11-i14/8576 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |