Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

• Main Authors: Mussadiq Ali, Khan, Sharizal, Hashim, Muhammad Yaseen, Buttho
• Format: Article
• Language: English
• Published: y Human Resource Management Academic Research Society 2021
• Subjects: BL Religion; BP Islam. Bahaism. Theosophy, etc; H Social Sciences (General); HA Statistics
• Online Access: http://ir.unimas.my/id/eprint/35605/1/brand-1.pdf; http://ir.unimas.my/id/eprint/35605/; http://dx.doi.org/10.6007/IJARBSS/v11-i14/8576; http://dx.doi.org/10.6007/IJARBSS/v11-i14/8576
• Institution: Universiti Malaysia Sarawak

Purpose: Brand relationship is an emerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority. Present research aims to evaluate...