Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
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| Language: | English |
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National Higher Education Research Institute (IPPTN)
2016
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| Online Access: | http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf http://ir.unimas.my/id/eprint/42206/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
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my.unimas.ir.422062023-10-11T02:19:26Z http://ir.unimas.my/id/eprint/42206/ Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? Siti Aishah, Chu Abdullah H Social Sciences (General) National Higher Education Research Institute (IPPTN) 2016-01 Magazine and Newsletter NonPeerReviewed text en http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf Siti Aishah, Chu Abdullah (2016) Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? [Magazine and Newsletter] (Submitted) |
| institution |
Universiti Malaysia Sarawak |
| building |
Centre for Academic Information Services (CAIS) |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Sarawak |
| content_source |
UNIMAS Institutional Repository |
| url_provider |
http://ir.unimas.my/ |
| language |
English |
| topic |
H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) Siti Aishah, Chu Abdullah Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| format |
Magazine and Newsletter |
| author |
Siti Aishah, Chu Abdullah |
| author_facet |
Siti Aishah, Chu Abdullah |
| author_sort |
Siti Aishah, Chu Abdullah |
| title |
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| title_short |
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| title_full |
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| title_fullStr |
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| title_full_unstemmed |
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? |
| title_sort |
integrated marketing communication: where does it stand in the malaysian institutions of higher education? |
| publisher |
National Higher Education Research Institute (IPPTN) |
| publishDate |
2016 |
| url |
http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf http://ir.unimas.my/id/eprint/42206/ |
| _version_ |
1779443486283530240 |