Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?

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Bibliographic Details
Main Author:	Siti Aishah, Chu Abdullah
Format:	Magazine and Newsletter
Language:	English
Published:	National Higher Education Research Institute (IPPTN) 2016
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf http://ir.unimas.my/id/eprint/42206/
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Institution:	Universiti Malaysia Sarawak
Language:	English

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