Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?

Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?

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Bibliographic Details
Main Author: Siti Aishah, Chu Abdullah
Format: Magazine and Newsletter
Language:English
Published: National Higher Education Research Institute (IPPTN) 2016
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf
http://ir.unimas.my/id/eprint/42206/
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Institution: Universiti Malaysia Sarawak
Language: English

Internet

http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf
http://ir.unimas.my/id/eprint/42206/

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