Integrated marketing communication : A study of selected Malaysian public and private institutions of higher education
Integrated marketing communication (IMC) is efficient in adding value to the management strategies by sending clear and consistent messages about an institution in every contact point, thereby, enabling the improvement of institutions of higher education's (IHEs') reputation. Therefore,...
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| Main Authors: | , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42209/1/IMC%20-%20A%20Study%20on%20Selected%20Malaysian%20IHEs%20-%203.pdf http://ir.unimas.my/id/eprint/42209/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |