Integrated marketing communication : A study of selected Malaysian public and private institutions of higher education

• Main Authors: Siti Aishah Chu, Abdullah, Mohamad, Md Yussoff
• Format: Proceeding
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/42209/1/IMC%20-%20A%20Study%20on%20Selected%20Malaysian%20IHEs%20-%203.pdf; http://ir.unimas.my/id/eprint/42209/
• Institution: Universiti Malaysia Sarawak

Integrated marketing communication (IMC) is efficient in adding value to the management strategies by sending clear and consistent messages about an institution in every contact point, thereby, enabling the improvement of institutions of higher education's (IHEs') reputation. Therefore,...