Do-it-yourself menu management and pricing
The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue ma...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Palgrave Macmillan
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107401/ https://link.springer.com/article/10.1057/s41272-023-00419-9 |
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| Institution: | Universiti Putra Malaysia |