To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
Purpose The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82648/1/To%20grab%20or%20not%20to%20grab%20the%20role%20of%20trust%20and%20perceived%20value%20in%20on-demand%20ridesharing%20services.pdf http://psasir.upm.edu.my/id/eprint/82648/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |