To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
Purpose The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values....
Saved in:
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Emerald
2019
|
Online Access: | http://psasir.upm.edu.my/id/eprint/82648/1/To%20grab%20or%20not%20to%20grab%20the%20role%20of%20trust%20and%20perceived%20value%20in%20on-demand%20ridesharing%20services.pdf http://psasir.upm.edu.my/id/eprint/82648/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Putra Malaysia |
Language: | English |
Be the first to leave a comment!