Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia

• Main Authors: Othman, Bestoon, Harun, Amran, Sadq, Zana Majed, Rashid, Wirya Najm, Abdullah, Kamal Mohammed, Mohammed, Hazhar Omer, Khalid faeq, Dalia
• Format: Article
• Language: English
• Published: The Mattingley Publishing Co., Inc. 2020
• Subjects: BP Islam. Bahaism. Theosophy, etc
• Online Access: http://eprints.uthm.edu.my/6556/1/AJ%202020%20%28353%29.pdf; http://eprints.uthm.edu.my/6556/
• Institution: Universiti Tun Hussein Onn Malaysia

The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry i...