The impact of knowledge management, brand orientation and global marketing strategy on performance
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Edward Elgar Publishing Ltd.
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/74695/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958107602&doi=10.4337%2f9781781954393.00019&partnerID=40&md5=7efd751a301c1306b76eb29a92022ee7 |
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| Institution: | Universiti Teknologi Malaysia |