The impact of knowledge management, brand orientation and global marketing strategy on performance

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Bibliographic Details
Main Authors:	Julian, C. C., Rezaei, S., Amin, M.
Format:	Book Section
Published:	Edward Elgar Publishing Ltd. 2014
Subjects:	HD30.2 Knowledge management
Online Access:	http://eprints.utm.my/id/eprint/74695/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958107602&doi=10.4337%2f9781781954393.00019&partnerID=40&md5=7efd751a301c1306b76eb29a92022ee7
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Institution:	Universiti Teknologi Malaysia

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