The impact of knowledge management, brand orientation and global marketing strategy on performance
[No abstract available]
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Edward Elgar Publishing Ltd.
2014
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| Online Access: | http://eprints.utm.my/id/eprint/74695/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958107602&doi=10.4337%2f9781781954393.00019&partnerID=40&md5=7efd751a301c1306b76eb29a92022ee7 |
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my.utm.746952017-11-26T04:24:58Z http://eprints.utm.my/id/eprint/74695/ The impact of knowledge management, brand orientation and global marketing strategy on performance Julian, C. C. Rezaei, S. Amin, M. HD30.2 Knowledge management [No abstract available] Edward Elgar Publishing Ltd. 2014 Book Section PeerReviewed Julian, C. C. and Rezaei, S. and Amin, M. (2014) The impact of knowledge management, brand orientation and global marketing strategy on performance. In: Research Handbook on Export Marketing. Edward Elgar Publishing Ltd., pp. 305-333. ISBN 978-178195439-3 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958107602&doi=10.4337%2f9781781954393.00019&partnerID=40&md5=7efd751a301c1306b76eb29a92022ee7 |
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Universiti Teknologi Malaysia |
| building |
UTM Library |
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Institutional Repository |
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Asia |
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Malaysia |
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Universiti Teknologi Malaysia |
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http://eprints.utm.my/ |
| topic |
HD30.2 Knowledge management |
| spellingShingle |
HD30.2 Knowledge management Julian, C. C. Rezaei, S. Amin, M. The impact of knowledge management, brand orientation and global marketing strategy on performance |
| description |
[No abstract available] |
| format |
Book Section |
| author |
Julian, C. C. Rezaei, S. Amin, M. |
| author_facet |
Julian, C. C. Rezaei, S. Amin, M. |
| author_sort |
Julian, C. C. |
| title |
The impact of knowledge management, brand orientation and global marketing strategy on performance |
| title_short |
The impact of knowledge management, brand orientation and global marketing strategy on performance |
| title_full |
The impact of knowledge management, brand orientation and global marketing strategy on performance |
| title_fullStr |
The impact of knowledge management, brand orientation and global marketing strategy on performance |
| title_full_unstemmed |
The impact of knowledge management, brand orientation and global marketing strategy on performance |
| title_sort |
impact of knowledge management, brand orientation and global marketing strategy on performance |
| publisher |
Edward Elgar Publishing Ltd. |
| publishDate |
2014 |
| url |
http://eprints.utm.my/id/eprint/74695/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958107602&doi=10.4337%2f9781781954393.00019&partnerID=40&md5=7efd751a301c1306b76eb29a92022ee7 |
| _version_ |
1643656912568320000 |