Communication, trust, commitment, satisfaction and cooperation on buyer-supplier relationship

Relationship marketing is essential for success in businesses. It provides sustainable competitive advantage along the marketing channel supply chain. Communication, trust, commitment, satisfaction and cooperation have received the highest level of scholarly attention in this field. These constructs...

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Bibliographic Details
Main Author: Abdullah, Mazilah
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.utm.my/id/eprint/79369/1/MazilahAbdullahPFM2017.pdf
http://eprints.utm.my/id/eprint/79369/
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Institution: Universiti Teknologi Malaysia
Language: English