Communication, trust, commitment, satisfaction and cooperation on buyer-supplier relationship

• Main Author: Abdullah, Mazilah
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/79369/1/MazilahAbdullahPFM2017.pdf; http://eprints.utm.my/id/eprint/79369/
• Institution: Universiti Teknologi Malaysia

Relationship marketing is essential for success in businesses. It provides sustainable competitive advantage along the marketing channel supply chain. Communication, trust, commitment, satisfaction and cooperation have received the highest level of scholarly attention in this field. These constructs...