Communication, trust, commitment, satisfaction and cooperation on buyer-supplier relationship
Relationship marketing is essential for success in businesses. It provides sustainable competitive advantage along the marketing channel supply chain. Communication, trust, commitment, satisfaction and cooperation have received the highest level of scholarly attention in this field. These constructs...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/79369/1/MazilahAbdullahPFM2017.pdf http://eprints.utm.my/id/eprint/79369/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |