Automotive industry: not easy being green
This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken t...
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| Main Authors: | , , , |
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| Format: | Article |
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Universiti Teknologi Malaysia
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/80695/ http://sps.utm.my/thecolloquium/files/2017/09/TC-10-13-16.pdf |
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| Institution: | Universiti Teknologi Malaysia |
| Summary: | This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken to create awareness among consumers about greenwashing. |
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