Automotive industry: not easy being green

• Main Authors: Shukor, Muhamad Syakir, Sulaiman, Zuraidah, Thoo, Ai Chin, Mas’od, Adaviah
• Format: Article
• Published: Universiti Teknologi Malaysia 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/80695/; http://sps.utm.my/thecolloquium/files/2017/09/TC-10-13-16.pdf
• Institution: Universiti Teknologi Malaysia

This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken t...