Automotive industry: not easy being green
This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken t...
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Universiti Teknologi Malaysia
2017
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| Online Access: | http://eprints.utm.my/id/eprint/80695/ http://sps.utm.my/thecolloquium/files/2017/09/TC-10-13-16.pdf |
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my.utm.806952019-06-27T06:15:31Z http://eprints.utm.my/id/eprint/80695/ Automotive industry: not easy being green Shukor, Muhamad Syakir Sulaiman, Zuraidah Thoo, Ai Chin Mas’od, Adaviah HD28 Management. Industrial Management This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken to create awareness among consumers about greenwashing. Universiti Teknologi Malaysia 2017 Article PeerReviewed Shukor, Muhamad Syakir and Sulaiman, Zuraidah and Thoo, Ai Chin and Mas’od, Adaviah (2017) Automotive industry: not easy being green. The Colloquium, 10 . pp. 13-16. ISSN 2590-3969 http://sps.utm.my/thecolloquium/files/2017/09/TC-10-13-16.pdf |
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Malaysia |
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HD28 Management. Industrial Management |
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HD28 Management. Industrial Management Shukor, Muhamad Syakir Sulaiman, Zuraidah Thoo, Ai Chin Mas’od, Adaviah Automotive industry: not easy being green |
| description |
This paper investigates the concept of greenwashing and its application in automotive industry. To date, little information has been presented by automakers to gain market attention. This issue has relevant consequences toward automotive industry and the entire society. Some actions had been taken to create awareness among consumers about greenwashing. |
| format |
Article |
| author |
Shukor, Muhamad Syakir Sulaiman, Zuraidah Thoo, Ai Chin Mas’od, Adaviah |
| author_facet |
Shukor, Muhamad Syakir Sulaiman, Zuraidah Thoo, Ai Chin Mas’od, Adaviah |
| author_sort |
Shukor, Muhamad Syakir |
| title |
Automotive industry: not easy being green |
| title_short |
Automotive industry: not easy being green |
| title_full |
Automotive industry: not easy being green |
| title_fullStr |
Automotive industry: not easy being green |
| title_full_unstemmed |
Automotive industry: not easy being green |
| title_sort |
automotive industry: not easy being green |
| publisher |
Universiti Teknologi Malaysia |
| publishDate |
2017 |
| url |
http://eprints.utm.my/id/eprint/80695/ http://sps.utm.my/thecolloquium/files/2017/09/TC-10-13-16.pdf |
| _version_ |
1643658488979652608 |