Labeling local brand to increase coffee shop visits during the COVID-19 pandemic

Labeling local brand to increase coffee shop visits during the COVID-19 pandemic

The COVID-19 pandemic period has become a distraction and a challenge for the café business due to physical restrictions and large numbers of employees working from home. This research aims to describe how local labeling brands can increase coffee shop visits during the COVID-19 pandemic in Indonesi...

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Bibliographic Details
Main Authors: Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani, Kanafi, Imam, Subiyadi, Ahmad
Format: Article
Language:English
Published: Institute of Society Transformation 2021
Subjects:
HB Economic Theory
QA Mathematics
Online Access:http://eprints.utm.my/id/eprint/95376/1/NormaAlias2021_LabelingLocalBrandtoIncreaseCoffee.pdf
http://eprints.utm.my/id/eprint/95376/
http://dx.doi.org/10.21003/ea.V188-18
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/id/eprint/95376/1/NormaAlias2021_LabelingLocalBrandtoIncreaseCoffee.pdf
http://eprints.utm.my/id/eprint/95376/
http://dx.doi.org/10.21003/ea.V188-18

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