Labeling local brand to increase coffee shop visits during the COVID-19 pandemic

• Main Authors: Susminingsih, Susminingsih, Alias, Norma, Supriyanto, Achmad Sani, Kanafi, Imam, Subiyadi, Ahmad
• Format: Article
• Language: English
• Published: Institute of Society Transformation 2021
• Subjects: HB Economic Theory; QA Mathematics
• Online Access: http://eprints.utm.my/id/eprint/95376/1/NormaAlias2021_LabelingLocalBrandtoIncreaseCoffee.pdf; http://eprints.utm.my/id/eprint/95376/; http://dx.doi.org/10.21003/ea.V188-18
• Institution: Universiti Teknologi Malaysia

The COVID-19 pandemic period has become a distraction and a challenge for the café business due to physical restrictions and large numbers of employees working from home. This research aims to describe how local labeling brands can increase coffee shop visits during the COVID-19 pandemic in Indonesi...