Labeling local brand to increase coffee shop visits during the COVID-19 pandemic
The COVID-19 pandemic period has become a distraction and a challenge for the café business due to physical restrictions and large numbers of employees working from home. This research aims to describe how local labeling brands can increase coffee shop visits during the COVID-19 pandemic in Indonesi...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Society Transformation
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/95376/1/NormaAlias2021_LabelingLocalBrandtoIncreaseCoffee.pdf http://eprints.utm.my/id/eprint/95376/ http://dx.doi.org/10.21003/ea.V188-18 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |