Gamification elements in e-commerce - a review
The implementation of gamification is driven by a range of factors, including the environment of the application, the elements involved and the types of users. The best practical method for effective gamification application still remains unclear, making it difficult to determine the most effective...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96079/1/LinaFatiniAzmi2021_GamificationElementsinECommerce.pdf http://eprints.utm.my/id/eprint/96079/ http://dx.doi.org/10.1109/ICOTEN52080.2021.9493475 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |