Gamification elements in e-commerce - a review

• Main Authors: Azmi, L. F., Ahmad, N., A. Iahad, N.
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/96079/1/LinaFatiniAzmi2021_GamificationElementsinECommerce.pdf; http://eprints.utm.my/id/eprint/96079/; http://dx.doi.org/10.1109/ICOTEN52080.2021.9493475
• Institution: Universiti Teknologi Malaysia

The implementation of gamification is driven by a range of factors, including the environment of the application, the elements involved and the types of users. The best practical method for effective gamification application still remains unclear, making it difficult to determine the most effective...