Effects of customer relationship management strategy on call centre's employee intention to quit: Evidence from Malaysia call centers

• Main Authors: Abdullateef, Aliyu Olayemi, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Ahmad, Intan Shafinaz
• Format: Article
• Language: English
• Published: Elsevier Ltd 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/14136/1/1-s2.0.pdf; http://repo.uum.edu.my/14136/; http://doi.org/10.1016/j.sbspro.2014.04.036
• Institution: Universiti Utara Malaysia

The main purpose of this paper is to develop a conceptual framework that explicitly explains the effects of implementation of CRM on the employee job satisfaction, qualitative overstretch and intention to quit in call centers in Malaysia. Evidence from the literature revealed that, for the issue of...