Toward a greater understanding of how service quality drives students satisfaction in higher learning institutions

• Main Authors: Muhamad Husin, Nur Khairina, Romle, Abd Rahim, Mohd Yusof, Muhammad Suhaimi
• Format: Article
• Language: English
• Published: ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/14295/1/9-13.pdf; http://repo.uum.edu.my/14295/; http://www.iwnest.com/AACE/
• Institution: Universiti Utara Malaysia

This study intends to investigate the relationships between service quality and students satisfaction at Universiti Teknologi MARA (UiTM) Kedah, Malaysia. This study emphasizes on the service quality (SERVQUAL) instrument involving five dimensions, namely tangibles, reliability, responsiveness, ass...