A targeted mobile advertisement using Wi-Fi technology for shoppers using mobile devices

• Main Author: Fredrik, E.J.Thomson
• Format: Conference or Workshop Item
• Language: English
• Published: 2006
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/14338/1/022_ICoEC_2006.pdf; http://repo.uum.edu.my/14338/; http://www.icoec.my/index.php/proceedings/9-icoec-2006-proceedings
• Institution: Universiti Utara Malaysia

The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject: mobile commerce.This paper will be mainly focused for the shoppers who likes to shop and looking for an easy way to shop plus save their time and also money.This proposed system is suitable for users who have mobile devices such as Pocket PC, Smart phones and Laptops enabled with Wi-Fi technology integrated with Wireless Local Area Network (WLAN).When a shopper enters any shopping complex they can review the list of latest promotion that is going on in that particular shopping complex that they have entered through the Pocket PC.This would help them to compare the price and also saves their time in shopping at unnecessary shop.This message will be sent through the Wi-Fi communication technology, where the shoppers who are around 100 meters near to the server (Transmitter).After the mobile device users has login into the system, the server would send the appropriate promotion message and products information depends past shopping history of that particular customer.This message would be free and will benefit even the shopkeepers. This proposed system would be helpful to the shoppers and also the shopkeepers.The shoppers can easily compare the prices for each shop and shop at the right place. This would save their time and also money.Shopkeepers also can promote their products to the shoppers.