A targeted mobile advertisement using Wi-Fi technology for shoppers using mobile devices
The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject: mobile commerce.This paper will be mainly focused for the shoppers who likes to shop and looking for an easy way to shop plus save their time and also mo...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14338/1/022_ICoEC_2006.pdf http://repo.uum.edu.my/14338/ http://www.icoec.my/index.php/proceedings/9-icoec-2006-proceedings |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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