A targeted mobile advertisement using Wi-Fi technology for shoppers using mobile devices

The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject: mobile commerce.This paper will be mainly focused for the shoppers who likes to shop and looking for an easy way to shop plus save their time and also mo...

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Bibliographic Details
Main Author: Fredrik, E.J.Thomson
Format: Conference or Workshop Item
Language:English
Published: 2006
Subjects:
Online Access:http://repo.uum.edu.my/14338/1/022_ICoEC_2006.pdf
http://repo.uum.edu.my/14338/
http://www.icoec.my/index.php/proceedings/9-icoec-2006-proceedings
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Institution: Universiti Utara Malaysia
Language: English

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