The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia

• Main Authors: Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli
• Format: Article
• Language: English
• Published: North American Business Press 2012
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf; http://repo.uum.edu.my/20760/; http://www.na-businesspress.com/jmdcopen.html
• Institution: Universiti Utara Malaysia

Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic...