The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic...
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North American Business Press
2012
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my.uum.repo.207602017-01-26T02:26:38Z http://repo.uum.edu.my/20760/ The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli HB Economic Theory Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic relationship satisfaction.Using a survey method, this study explores the uses of power as antecedent of economic relationship satisfaction among 107 car dealers in Malaysia.Results have revealed that uses of non coercive power could have a pivotal effect on the economic relationship satisfaction.The evidence from this study suggests the need for enhancing theories and models relating to channel relationships. North American Business Press 2012-10 Article PeerReviewed application/pdf en http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2012) The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia. Journal of Marketing Development and Competitiveness, 6 (4). pp. 1-11. ISSN 2155-2843 http://www.na-businesspress.com/jmdcopen.html |
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HB Economic Theory Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
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Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic relationship satisfaction.Using a survey method, this study explores the uses of power as antecedent of economic relationship satisfaction among 107 car dealers in Malaysia.Results have revealed that uses of non coercive power could have a pivotal effect on the economic relationship satisfaction.The evidence from this study suggests the need for enhancing theories and models relating to channel relationships. |
format |
Article |
author |
Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
author_facet |
Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli |
author_sort |
Perumal, Selvan |
title |
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
title_short |
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
title_full |
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
title_fullStr |
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
title_full_unstemmed |
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia |
title_sort |
uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in malaysia |
publisher |
North American Business Press |
publishDate |
2012 |
url |
http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf http://repo.uum.edu.my/20760/ http://www.na-businesspress.com/jmdcopen.html |
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