The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia

Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic...

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Main Authors: Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli
Format: Article
Language:English
Published: North American Business Press 2012
Subjects:
Online Access:http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf
http://repo.uum.edu.my/20760/
http://www.na-businesspress.com/jmdcopen.html
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Institution: Universiti Utara Malaysia
Language: English
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spelling my.uum.repo.207602017-01-26T02:26:38Z http://repo.uum.edu.my/20760/ The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia Perumal, Selvan Mohd Noor, Nor Azila Hussin, Zolkafli HB Economic Theory Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic relationship satisfaction.Using a survey method, this study explores the uses of power as antecedent of economic relationship satisfaction among 107 car dealers in Malaysia.Results have revealed that uses of non coercive power could have a pivotal effect on the economic relationship satisfaction.The evidence from this study suggests the need for enhancing theories and models relating to channel relationships. North American Business Press 2012-10 Article PeerReviewed application/pdf en http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf Perumal, Selvan and Mohd Noor, Nor Azila and Hussin, Zolkafli (2012) The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia. Journal of Marketing Development and Competitiveness, 6 (4). pp. 1-11. ISSN 2155-2843 http://www.na-businesspress.com/jmdcopen.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Perumal, Selvan
Mohd Noor, Nor Azila
Hussin, Zolkafli
The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
description Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic relationship satisfaction.Using a survey method, this study explores the uses of power as antecedent of economic relationship satisfaction among 107 car dealers in Malaysia.Results have revealed that uses of non coercive power could have a pivotal effect on the economic relationship satisfaction.The evidence from this study suggests the need for enhancing theories and models relating to channel relationships.
format Article
author Perumal, Selvan
Mohd Noor, Nor Azila
Hussin, Zolkafli
author_facet Perumal, Selvan
Mohd Noor, Nor Azila
Hussin, Zolkafli
author_sort Perumal, Selvan
title The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
title_short The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
title_full The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
title_fullStr The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
title_full_unstemmed The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
title_sort uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in malaysia
publisher North American Business Press
publishDate 2012
url http://repo.uum.edu.my/20760/1/JMDC%206%204%202012%201%2011.pdf
http://repo.uum.edu.my/20760/
http://www.na-businesspress.com/jmdcopen.html
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